In 2016, the release of Apple’s airpods signifies the birth of a new consumer electronics category. At present, airpods has evolved into the third generation, and its call stability, noise reduction performance and standby time have brought deep impression to users. At the same time, these performances have become the industry benchmark of TWS headphones, and triggered the wave of wireless headset reform.
TWS earphones has the following characteristics:
- Real wireless: get rid of the trouble of wire entanglement of earphone.
- Binaural stereo: improve sound quality and call quality.
- Multiple perception: enhance user experience and create intelligent voice.
- Small size: comfortable to wear, convenient to use and easy to carry.
TWS earphone as the focus of competition between mobile phone manufacturers, active noise reduction has become a “killer mace” function. Nowadays, the competition between smart phone manufacturers is no longer just the mobile phone itself. The wearable devices with strong correlation properties established around mobile phones have become the focus of a new round of competition among smart phone manufacturers. Some functions of smart phones can be transferred to wearable devices such as smart watches and TWS earphones. Excellent TWS headphones can strengthen the competitiveness of mobile phones and broaden the moat of brands.
Apple airpods adopts snoop mode and implements patent blockade on snoop mode. In the early days of the Android camp TWS headset, relay mode was adopted. Audio was transferred from the smartphone to the left headset, and then forwarded from the left headset to the right headset. Therefore, there are some problems such as high delay, high power consumption, and the right headset can not be used independently. With the successive release of Qualcomm TWS + and Lota technology mcsync, the Android camp TWS headset can realize independent connection of left and right channels, and its Bluetooth connection performance is similar to Apple’s airpods.
On October 28, 2019, apple once again “magnifies the move” and introduces the airpods Pro headset that supports the “active noise reduction” function. Compared with the previous two generations of airpods, the airpods Pro has been changed into an in ear design, providing good air tightness and firmness of wearing, and based on this, it has brought amazing active noise reduction, making a solid step towards the high-end wireless headset series! Apple airpods Pro has three noise control modes: active noise reduction, transparent mode and off. Users can switch different modes according to their own needs. When the airpods Pro fits the ear shape, the active noise reduction function and transparent mode will work best.
According to the Research Report on the current use situation in 2019 released by Qualcomm, 63% of audio users are concerned about the active noise reduction function of wireless headphones. In addition to supporting a more immersive listening experience, active noise reduction can also help reduce listeners’ fatigue. Looking forward to the future, active noise reduction will become the standard configuration of high-end TWS headphones, and gradually penetrate into the low-end.